| Chip Platform | Performance Tier | Use Case |
|---|---|---|
| Qualcomm | High-End | Premium infotainment hubs |
| Renesas | Balanced | Mid-range vehicle platforms |
| Chipstar (Xicun) | Cost-Effective | Entry-level mass production |
| Autel | Customizable | Aftermarket and specialty |
The Desay SV Infotainment Controller redefines the in-vehicle experience as a seamless fusion of navigation, entertainment, and intelligent interaction. At its heart lies a custom-designed system-on-chip (SoC) featuring an octa-core ARM Cortex-A78 CPU and Mali-G710 GPU—delivering real-time rendering of 3D maps, HDR video playback, and complex UI animations without lag. Unlike conventional head units, this controller operates on a service-oriented architecture (SOA) that enables modular software updates, allowing OEMs to add new features (e.g., AR navigation, voice assistants) over-the-air without hardware changes.
This isn’t just a screen—it’s an intelligent cockpit:
🧠 AI-Powered Interaction: Integrated natural language processing engine supports multi-language voice commands with 98% accuracy, even in noisy environments. The system learns user preferences over time—automatically suggesting favorite playlists during morning commutes or adjusting climate settings based on weather forecasts.
🧠 AI-Powered Interaction: Integrated natural language processing engine supports multi-language voice commands with 98% accuracy, even in noisy environments. The system learns user preferences over time—automatically suggesting favorite playlists during morning commutes or adjusting climate settings based on weather forecasts.
Multi-Screen Synchronization: Supports up to 4 independent displays (instrument cluster, center console, rear-seat entertainment, HUD) with synchronized content delivery and gesture-based control across all screens.
🛡️ Security by Design: Hardware root of trust with secure boot, encrypted firmware updates (ISO 21434 compliant), and intrusion detection system to prevent unauthorized access to vehicle networks.
🛡️ Security by Design: Hardware root of trust with secure boot, encrypted firmware updates (ISO 21434 compliant), and intrusion detection system to prevent unauthorized access to vehicle networks.
Key technological innovations:
• AR Navigation: Real-time overlay of turn-by-turn directions onto live camera feed using SLAM (Simultaneous Localization and Mapping) algorithms
• 3D High-Resolution Maps: Renders detailed terrain models with elevation data, traffic flow visualization, and dynamic road conditions
• Immersive Audio Integration: Full compatibility with DSP amplifiers for spatial audio effects, including virtual concert hall simulation and 3D surround sound
• AR Navigation: Real-time overlay of turn-by-turn directions onto live camera feed using SLAM (Simultaneous Localization and Mapping) algorithms
• 3D High-Resolution Maps: Renders detailed terrain models with elevation data, traffic flow visualization, and dynamic road conditions
• Immersive Audio Integration: Full compatibility with DSP amplifiers for spatial audio effects, including virtual concert hall simulation and 3D surround sound
- High-Performance Chipsets: Compatible with Qualcomm, Renesas, Chipstar, and Autel platforms for scalable performance.
- Multi-Screen Interaction: Seamless control of instrument clusters, center consoles, and rear-seat displays.
- Immersive Entertainment: 3D UI, AR navigation, and 4K streaming for premium user experiences.
- Expandable Ecosystem: Supports OTA updates, third-party apps, and integration with ADAS systems.
Key Features
- AR Navigation & 3D Maps: Real-time overlays for lane guidance and POI identification.
- 4K Streaming: Online HD video/audio with Dolby Atmos support.
- Wireless Connectivity: Apple CarPlay/Android Auto (wired/wireless).
- Voice Control: “Visible-to-Say” AI assistant with multi-language support.
- Multi-Screen Display: Independent operation of driver, passenger, and rear-seat screens.
Why OEMs Choose Us
- China-Based Precision: Manufacturing in CNAS-certified labs (ISO 9001/IATF 16949).
- Customization Focus: 85% of orders include unique chipset/screen configurations.
- Rapid Development: 6-week prototyping (vs. industry 12+ weeks) with self-developed tools.
Customization Process
- Requirement Analysis: Define chip platform, screen layout, and voice control needs.
- UI/UX Design: Use our toolkit to prototype AR navigation, 3D maps, and multi-screen workflows.
- Certification: Pass CNAS thermal tests and OTA compatibility checks.
- Mass Production: 100,000+ unit capacity with vertical supply chain efficiency.
- Multi-Screen Independence: Driver focuses on navigation while passengers stream content.
- Phone Integration: Mirror iOS/Android devices for seamless connectivity.
- Dual-Use Efficiency: Drive safely while accessing entertainment with voice commands.
- Touch & Voice Control: Intuitive UI for all driver demographics.
Industry Trends We Lead
- AR Navigation: 72% of new EVs require AR overlays (per McKinsey 2023).
- Chip Diversity: OEMs demand multi-platform support to avoid vendor lock-in.
- OTA Expandability: 90% of buyers prefer controllers with upgradable ecosystems.
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